Founded as a single company cutting and polishing diamonds for the jewellery trade at Surat, Gujarat, in 1966, the Gitanjali Group became, many times over, a pioneer among major diamond and jewellery houses.
First major diamond and jewellery house to be launched and run by modern entrepreneurs rather than dynastic jewelers. An authorized DTC Sight holder and loyal customer – and a modern multinational business run on innovative insights.
Gitanjali Group is overall ahead of rivals because it has been the first, or among the first, to make break new ground in many directions – an advantage of momentum it continues to build on.
Gitanjali’s core strength is the expertise of its artisans in cutting and polishing diamonds, and its jewellery designers and marketing teams in developing market-friendly jewellery in tune with shifting user preferences worldwide, to which it gives shape using high precision CAD CAM processes and equipment.
Values
Integrity, Solidarity, Credibility and Perfection – these are the fundamentals of Gitanjali's working philosophy as it impacts business and employee relations, transparency of operations and quality assurance, on the way to creating a globally valued organization.
Vision
To be the world’s leading manufacturer of diamonds and retailer of branded jewellery, with a strong, globally diversified infrastructure and integrated operations efficiently linking diamonds from rough to retail.
Mission

• To develop, produce and sell high quality jewellery and accessories worldwide and help our customers to get the maximum value for money.
• To create incremental demand for diamonds through marketing and promotion strategies.
• To create incremental enterprise and brand value to increase the net worth of the group
• To build in-house resources of unsurpassable skill in design, manufacture and customer response.
• To protect worker interest and nurture professional growth.
• To remain a loyal business partner to DTC.